THE SUPREMES

A’ Go-Go

Supremes A' Go-Go was the group's first number one pop album, propelled to that place with help from a chart-topping single ("You Can't Hurry Love") and a marketing ploy that generated an irresistible song lineup. And along with The Supremes Sing Holland-Dozier-Holland, Supremes A' Go-Go has held its value better than almost any of the trio's most successful albums (which excludes We Remember Sam Cooke) -- in fact, back in the days when vinyl was the only game in town, used copies of this record sold faster and better than any of their other common '60s LPs, and for good reason. Various hits compilations had skimmed the most familiar songs off of Where Did Our Love Go, I Hear a Symphony, etc., but the very concept behind Supremes A' Go-Go -- getting the group to cover some of the top hits of other (mostly Motown) acts -- dictated that every song on this album was familiar in name, and only "You Can't Hurry Love" was culled for any hits packages. There was a lot to recommend it musically, including the trio soaring rendition of "Shake Me, Wake Me" and a version of "Get Ready," which, even if it was no threat to the Temptations, still could have been a hit. Similarly, "Baby I Need Your Lovin'" and "I Can't Help Myself" will always belong to the Four Tops, but Diana Ross, Mary Wilson, and Florence Ballard throw themselves into both (in a less weighty version of the former) with enough spirit to make them work as album cuts; "Money" is diverting if less successful, and "Come and Get These Memories" is worth checking out just to hear Florence Ballard and Mary Wilson step forward. And even the non-Motown covers, like "These Boot Are Made for Walkin'" and "Hang on Sloopy," make worthwhile listening, with Ross turning in a surprisingly strong, passionate performance on the latter. A number one album in its time on the pop and R&B charts, Supremes A' Go-Go also benefited from the fact that there were no pop standards or slow ballads here, just solid R&B dance numbers.

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