ELVIS PRESLEY 'THE OTHER SIDES VOL 2' 4LP BOX SET 1971 WITH RARE BONUS SWATCH
£
190
$
252
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Description
Rare Elvis box set from 1971 containing 4 LPs in their original sleeves plus the bonus item which it originally contained: an envelope containing a swatch of clothing which was personally owned by Elvis.
The material looks to come from a white patterned shirt with part of a seam.
Please note there is no poster included.
Please see photos for condition.
I am also selling a separate swatch of Elvis' clothing in another listing.
Some background to this item: Elvis’ manager, Colonel Parker was a mastermind at the art of marketing, and in early 1971 he devised a plan to include a small Swatch of clothing from Elvis’s personal wardrobe with every record set of an upcoming release that would be called Elvis Worldwide Gold Award Hits Vol. 2 Personal articles of Elvis’s clothing would be collected and box by Elvis’s father Vernon Presley and sent to the Colonel’s office at MGM in Hollywood – there they would be sorted and placed into shipping trunks and sent to RCA in New York. Twenty-five specially-prepared trunks filled with 790 articles of Elvis’s clothing arrived at RCA headquarters in New York. The inventory list was an impressive reflection of the fashion styles of Elvis Presley- mainly from the 1960s. As per the Colonel’s instructions, the clothing was cut into 2 x 3 inch swatches. The swatches were then placed into specially printed window envelopes that read “Something From Elvis’s Wardrobe For You” Elvis’s new worldwide gold award Hits Volume 2 was a huge success and the fans loved being able to own a small piece of Elvis’s actual wardrobe. Just ten weeks after the contract was signed, the Colonel received his first $75,000 payment from RCA. After deducting every imaginable expense including the Colonel’s office and travel expense, the balance was divided between Elvis and Colonel Parker and a check was sent to Elvis from All Star Shows for his share which came to $18,832.50. The ingenious marketing plan guaranteed a total payment of over a half million dollars to Elvis to be split 50-50 with Colonel Parker. After all expenses are paid this deal earned them over $243,000 each and sent the albums were mostly b-sides to previously released singles Elvis never had to lift a finger throughout the entire project.
The item will be well packaged and sent by registered and tracked postage.
Any questions, please ask.
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